Boomers Unite to Support Our Generation

Hello Boomers,

Today many older workers cannot get jobs even with companies that aggressively market products and services to us.  Too many businesses disdain Baby Boomers in the HR Department but love us in the Marketing Department.  Their actions reflect on our wallets, our retirement accounts, our savings, our purchasing power, and our sense of well-being.  The fallout is that Boomers slow or stop their spending.   

Since we spend an average of $10,000 more each year on discretionary items than any other age group, our economy relies on continued Boomer spending.  Yet few businesses have made the connection that  “Boomer Hires are Boomer Buyers“.  We can change this dynamic by directing our vast purchasing power toward businesses that are “Boomer Friendly”.   

What makes a business “Boomer Friendly”?  Hiring Boomers!  Being owned or operated by Boomers.  Offering products or services that Boomers want and need.  There are many ways to be “Boomer Friendly”  and you will find many business who fit that description on myboomer2boomer where our goal is to provide information and resources so Boomers can find and support those who support Boomers.      

Many Boomers need to work for many more years.  They cannot afford to be “retired”  to the sidelines just yet.  Our social safety nets are straining at the seams and forcing more Boomers to tap into them early does nothing to improve our economy.  We need businesses to hire us and we can help make it a priority for them too.  By uniting and directing our vast purchasing power toward businesses that are “Boomer Friendly”, we can help the others understand that “Boomer Hires are Boomer Buyers“.  

So Boomers, ask the question before you shop: “Are you Boomer Friendly?”  You may not like the answer – yet.  But if we don’t ask, businesses won’t know that we are buying “Boomer Friendly”.  We always thought we could change the world.  We can change this  – one business at a time, one purchase at a time.  The jobs we help create may one day be our own.

If you are a Baby Boomer, a Boomer Entrepreneur or a “Boomer Friendly” Business, join myboomer2boomer and support those who support Boomers.   Visit us at www.myboomer2boomer.com to lend your support and your buying power to make things better for all Boomers.

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